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Try not to think rubber chicken

Chicken chain Popeyes is launching a $30 million “Stand up for flavor” ad campaign, starring comedian Bruce Bruce.

“We’re trying to contemporize and make the brand more relevant,” said CMO Rob Calderin, who joined the Atlanta-based chain in January. “The idea is to get standup comics to riff on stage about Popeyes. Bruce Bruce was [a natural fit] since Popeyes is already part of his act.”

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