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Summer in the city: Helium gets creative

It’s a short blurb, on Philadelphia’s Helium Comedy Club Specials page, but it represents an innovative way to get comedy fans in the house during the long, hot summer:

VIP PASS! ALL SUMMER LONG!!
14 WEEKS of SHOWS for ONLY $49!!
& 10% OFF FOOD & BEVERAGES!!

Philadelphia, perhaps moreso than any other town (with the possible exception of D.C.) becomes a ghost town during the summer months. Is it the hot, sticky weather? No. (Really, which town doesn’t have that?) It might be the proximity of “the shore,” acting as a magnet from Memorial Day through Labor Day. Regardless of the cause, it will be interesting to see if Helium’s gambit works.