It's not paranoia…

by Brian McKim & Traci Skene on June 18th, 2006

Here’s the lede of an article by the (PA) Patriot-News’ David Jones. It’s a story about how a Penn State marketing director chose a song for the fans to sing during games.

As in the worlds of standup comedy and popular music, very few ideas in the realm of athletic promotion are truly original. It’s almost all derivative to some extent.