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It's that Dane Cook movie

Hollywood Reporter says that principal photography begins Wednesday in Santa Fe, NM, on the Jessica Simpson-Dane Cook movie that’s been in the pipeline for a couple months.

The Lionsgate project centers on best friends, played by Cook and Dax Shepard, who work in a Costco-like store and meet a hot new cashier (Simpson) who prefers ambitious men. The men begin an all-out war to become the store’s next employee of the month in order to impress her.

Efren Ramirez and Harland Williams will play store employees. Greg Coolidge will make his feature directorial debut on the film.

We swear this is the last time we’ll say anything about it until it opens. Promise.