Mini-specials? Ten-Minute Stand?
An item in the Rocky Mountain News (“Starz Inches Into Original Program Fare”) says that Starz will start using comedians:
But don’t expect Starz to mount a $100 million epic miniseries like HBO’s Rome anytime soon. Instead, Douglas County-based Starz is focusing on unconventional time lengths– like 10-minute acting auditions and stand-up comic routines– that bolster the network’s focus on films while comporting with video-on-demand viewing habits.
The revolution will be televised.
This is worth keeping an eye on. Who really needs more than ten minutes of exposure? Just a nice, tight ten minute set, repeated over and over at various times of day, over a period of weeks. If it gets a good response, agitate for another one. Sounds good.
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Reply to: Mini-specials? Ten-Minute Stand?
Having just met with Starz on another matter, I can tell you that they boast an average of 137,000 households across all the channels. That’s about 287,000 people. They claim they deliver 17 million impressions per month. That may be smallish for TV, but it’s one big-ass comedy club!