Modified On August 14, 2006
The Male Half is quoted in a Chicago Sun-Times article by Mike Thomas on Whoopi Goldberg‘s recent foray into morning radio. From “Can Whoopi wow radio audience?” comes the following quote:
So why in Wolfman Jack’s name do they do it? More specifically, why is wealthy and (presumably) well-rested Whoopi opting for godawful hours (5 to 9 a.m.) and audience feedback that comes largely via blinking phone lines?[…]
It’s also one hell of a promotional tool for hosts and guests alike.
“Radio gigs are sought after because of the power of the medium,” says Brian McKim, editor of stand-up comedy cyber-bible SheckyMagazine.com. A trained comic, he has worked in radio and knows the tremendous influence it can have. “So these folks who are supposedly slumming in radio are actually wiser than most. If you can handle the schedule, if you can handle the hours, if you can handle the pressure, I think there’s nothing else like it.”