Cable Guy teams with microbrewery

by Brian McKim & Traci Skene on July 9th, 2007

Dan Whitney, aka Larry the Cable Guy, has given permission to a winery and brewery in his hometown to brew a beer using his signature catchphrase.

AP puts it like this:

This marketing strategy does little to fight stereotypes: A local microbrewery has launched a beer for one of America’s most recognizable rednecks, Larry the Cable Guy.

Git-R-Done beer, named for the comedian’s famous catch phrase, was launched Saturday by SchillingBridge Winery & MicroBrewery, from the small town where the 44-year-old comedian grew up.

As you know, microwbreweries are all about fighting stereotypes. Why Schillingbridge would completely blow this opportunity to fight a stereotype is beyond us! (Honestly, we’re not even sure which stereotype their jabbering about. We suppose it’s an editor’s idea of a good lede and a chance to take a backhanded swipe at beer drinkers, hicks and, of course, Whitney.)

AP should adjust their meds.

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