Modified On August 10, 2007
According to the Hollywood Reporter, Comedy Central is launching “a pro-social campaign encouraging viewers to be more environmentally savvy,” which will “make viewers aware of their environmental impact and give them ideas on how to reduce it, specifically regarding proper disposal of such items as alkaline batteries, motor oil and e-ware like old cell phones.”
Our favorite part is the last paragraph, where we learn that “…the network will put theory into practice with its first carbon neutral production, the Comedy Central Roast of Flavor Flav.”