"They're here already! You're next!"
Stephen A. Smith is causing quite an uproar with his rambling response to the LADN’s Tom Hoffarth’s question of whether the newspaper biz is dying. Smith is the eternally cranky ESPN TV and radio personality. Here are the money quotes:
And when you look at the internet business, what’s dangerous about it is that people who are clearly unqualified get to disseminate their piece to the masses. I respect the journalism industry, and the fact of the matter is …someone with no training should not be allowed to have any kind of format whatsoever to disseminate to the masses to the level which they can. They are not trained. Not experts. More important are the level of ethics and integrity that comes along with the quote-unqoute profession hasn’t been firmly established and entrenched in the minds of those who’ve been given that license.
Therefore, there’s a total disregard, a level of wrecklessness (sic) that ends up being a domino effect. And the people who suffer are the common viewers out there and, more importantly, those in the industry who haven’t been fortunate to get a radio or television deal and only rely on the written word. And now they’ve been sabotaged. Not because of me. Or like me. But because of the industry or the world has allowed the average joe to resemble a professional without any credentials whatsoever.
(Would it be small of us to point out that either Hoffarth or Smith (or both) spelled “recklessness” wrong? Oops! We just did!)
Anyway, the folks in the Antique Media are cracking at the seams. Every once in a while, they accidentally say out loud what they’re thinking. And we find out that they believe that:
1. Bloggers are “dangerous”
2. We really should be stopped
3. The folks in the print media are totally blameless for their predicament
and
4. Things should just go back to the way they were…
…if they could only figure out how…
Well, how about we make the internet environmentally hazardous?
The following is a quote from Trewin Restorick (we’re convinced that’s not his real name, but merely the letters of his real name scrambled to hide his identity). Note: ICT is the Brit equivalent of our IT, or Information Technology– the broad term that takes in computers used for communication, data storage, the internet, intranets, etc.
“ICT equipment currently accounts for 3-4 per cent of the world’s carbon emissions, and 10 per cent of the UK’s energy bill. The average server, for example, has roughly the same annual carbon footprint as an SUV doing 15 miles-per-gallon! With a carbon footprint now equal to the aviation industry, ICT, and how businesses utilise ICT, will increasingly come under the spotlight as governments seek to achieve carbon-cutting commitments.”
Trevor is the director of Global Action Plan and chair of the EILT. (EILT is the abbreviation for the Environmental IT Leadership Team. That’s right: You have an abbreviation inside of an abbreviation… this, no doubt, will result in a still smaller carbon footprint somewhere down the line.)
And the Global Action Plan insists that they’re merely here to “deliver tangible financial, environmental and social improvements” and that they will “make the small changes that have a big impact on the things that matter.”
They’re coming after the computers now.
Is it just us, or does anyone else feel like Kevin McCarthy in the final scene from “Invasion of the Body Snatchers?”
Are some IT outfits wasting energy? We’re certain that some are. But the extravagant language used by the GAP (and similar outfits) is calculated to intimidate and to stampede. (To put it another way, it might give some folks the wrong idea.)
So, to recap: Blogs, like SHECKYmagazine, are “dangerous.” And the computers they’re stored on are more harmful to the environment than gas-guzzling SUV’s or jumbo jets! We’re under assault on multiple fronts!
* * * * *
Every once in a while, we like to point out how the mainstream media misrepresents comedians. We take them to task for inaccuracies or imprecise language or the outright vilification of standup comics and the art of standup comedy. We do so with care and, most of the time, in a reasoned manner. And in some cases, we compete with the MSM when it comes to providing our readers with standup-related news or analysis or reporting. And we believe that we’ve always done so with attention to detail, accuracy and ethics. To suggest that we (or bloggers in general) are dangerous is lunacy.
As for the GAP, we’re keeping an eye on them. We won’t be blindsided!
Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
–Miyamoto Musashi
3 Responses
Reply to: "They're here already! You're next!"
I don’t have much to say about Steve Smith’s rambling comment, but I think you should learn a little bit more about what you’re talking about before dismissing the environmental issues referenced in the article. I work with a company that makes a very low power supercomputer, and this is a huge issue in the industry. It’s estimated (by companies like Sun, not environmental activists) that data centers consume as much as 3 percent of the world’s energy. Google, Yahoo and Microsoft have built data centers on the Columbia River because they need access to the hydroelectric power. And many companies have been told by their power providers that they have reached the limits of the electricity they will be given. These giant computers run so hot that they need massive air conditioning systems, which account for a lot of the power usage. So no one’s coming after your computers, but it is a real issue. OK, back to comedy.
coake said:SHECKYmagazine.com <>“should learn a little bit more about what you’re talking about before dismissing the environmental issues referenced in the article.”<>You work with a company that makes a very low-power supercomputer. Good for you! Seriously! Your computer will perhaps serve a need out there. Market forces, the cost of energy, competition from other companies developing similar machines– all of it will mean more (and more powerful) computing at lower cost, using less energy.We are confident that such machines are in development.And, we are confident that the planet’s greatest minds of our time (with billions and possibly trillions of future profits on the line) are currently at work– at Google, at Sun, at Microsoft and elsewhere– cooking up ways to tackle the problem of high energy costs and high energy consumption. And we’re also confident that such innovations– which will inevitably come– will drive innovations in other sectors. And that the planet (and the world economy) will benefit enormously from such innovations.And it has always been thus.It may well turn out that the quest to develop a faster computer will result in innovations in cheap energy sources. Or Sergei and Larry will actually build their own nuke plant.Or a wicked breakthrough in nanotechnology will enable us to create llamas that eat sand and shit peta-scale, solar-powered servers.Then, there’s this, from a Wired article, which we’re sure you’re familiar with:<>Earlier this year, Sun presented new products that can dispense the entire Internet from a few bread boxes – using, curiously enough, industry-standard AMD Opteron processors, cheap hard disks, and industry-standard RAM. The Sun Fire X4600 is a modular hybrid data server and storage facility. Stacking 655 of these machines together, the Tokyo Institute of Technology created a 38-teraflop machine that has been recognized as one of the world’s fastest supercomputers. And with 1-terabyte drives, available next year, Bechtolsheim will be able to pack the Net into three cabinets, consuming 200 kilowatts and occupying perhaps a tenth of a row at Ask.com. Replicating Google’s 200 petabytes of hard drive capacity would take less than one data center row and consume less than 10 megawatts, about the typical annual usage of a US household.Leaning back in his chair in a Sun conference room, Bechtolsheim observes, “The last few years have been disappointing for people who want to accelerate progress in technology. But now the world is moving faster again.”<>So, the crisis that the GAP boys are all hepped up about may already be over.Our point is that our best minds are at work on the problem. And pilot fish like the folks at the EILT aren’t interested so much in saving the planet as they are in… in what exactly? Selling carbon offsets, maybe?That’s the problem. We trust the folks like you and Brin and Page and Bechtolsheim. We don’t trust folks like Trewin Restorick.(To get up to speed on the issue, readers are advised to hit this < HREF="http://www.wired.com/wired/archive/14.10/cloudware_pr.html" REL="nofollow">Wired article<>)
I wouldn’t be too quick to dismiss the crisis mentality or predict the crisis is over. I’m typing this from a neighborhood in Silicon Valley with some of the highest concentration of tech wealth and access, but the power grid is unstable.I was going to add more about the green environment where I work and what I do for my day job, but the bottom line is I’m not sure the GAP info you quote is inappropriately alarmist. The experts with whom I work tell me global warming is here, and businesses don’t plan with conservation in mind. In fact, even with existing technologies, like server virtualization, corporations are glacial to adopt green processes unless market forces make it profitable.I’d say more about blogging. But, I’ve shot my wad and feel more sleepy than argumentative right now,