Modified On January 29, 2008
In an article on the changing nature of entertainment booking in Atlantic City, Vegas and other gambling spots, Michael Pollock of Spectrum Gaming Group, a Linwood-based casino industry advisory business, says that country music acts are now a viable booking choice for casinos.
The nature of the gaming industry and its customer base is changing, and that is reflected in and driven by its entertainment offerings.
It’s not just Shecky Greene anymore. It is a reflection of the fact that destination resorts are becoming more a part of the mainstream entertainment industry, and entertainment is an effective way to target your demographics and position your property in the marketplace.
Was it ever just Shecky Greene? (We know that, at one time, Greene was one of the highest paid, highest profile acts in Las Vegas, but Pollock’s choice of Greene as emblematic of casino entertainment is… curious.)