Silverman saved

by Brian McKim & Traci Skene on March 3rd, 2009

Gay TV outlet Logo came to the rescue… supposedly.

Reuters is reporting that Comedy Central will let Logo make up the difference in return for being allowed to air the series with Comedy Central.

In a surprising twist, Corrao came up with the idea early on Monday to share Sarah Silverman with another Logo, which caters to gay, lesbian and transgender viewers.

She called former Comedy Central executive Marc Leonard, now a senior exec at Logo.

After discussing the idea for several hours, Logo’s brass called up their Comedy Central counterparts to tell them they wanted to be part of the show.

This is what might be described in some circles as a “just so story”– neither verifiable nor falsifiable.

It’s plausibility is questionable.

Earlier in the Reuters piece, Lauren Corrao, Comedy Central’s president of original programing, is said to have “headed the network’s efforts to keep Sarah Silverman on the air.” Uh huh… the person who offered the producers twenty per cent less, a move which precipitated their walkout and (supposedly) almost killed the show, is the person who headed the effort to keep it on the air.

Aren’t there better ways to promote a cross-promotion? (Perhaps part of the “companywide belt-tightening measures” at Viacom was to shitcan the cable outlet’s promotion and marketing department, thereby forcing them to concoct fairy tales that, it is hoped, go viral. Seems like a heck of a way to run a media company.)

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