The 411 on 420: Totally Baked approaches

by Brian McKim & Traci Skene on March 27th, 2007

From the Totally Baked website:

On April 20th the world will be watching Totally Baked: A Pot-u-mentary – A comedy film that explores the truth about marijuana. Written and produced by one of the funniest people in America; Craig Shoemaker […]

On April 20th, millions of people around the world will attend screenings in comedy clubs, theatres and privately hosted screenings on DVD. Be part of 420 on 4/20 at 4:20.

Nice marketing gimmick.

If you aren’t hip to the lingo, check out Snopes.com’s thorough explanation of the meaning(s) of 420.