Multi-cultural comedy fest in South Beach

by Brian McKim & Traci Skene on November 9th, 2005

Their description, not ours. Yet another festival enters the fray in January when Comedy Central will promote a festival in Miami with Fernando Arau, Mario Cantone, Dane Cook, Greg Giraldo, Kathy Griffin, D.L. Hughley, David Spade “and many more rising Latino and urban comedians.” (No rural comedians here, no suburban comedians, but a lot of urban comedians!)

NEW YORK, November 9, 2005 — COMEDY CENTRAL, the William Morris Agency, Fantasma Productions and Anheuser Busch have joined forces to launch THE BUD LIGHT SOUTH BEACH COMEDY FESTIVAL, it was announced today by Mitch Fried, SVP Promotion Marketing, COMEDY CENTRAL. The four day, multi-cultural festival will take place in South Beach, Florida from January 18 through 21, 2006. THE BUD LIGHT SOUTH BEACH COMEDY FESTIVAL is a partnership that links the preeminent name in comedy, the industry’s top talent agency, the number one promoter in Florida and the leading producer and distributor of adult beverages.

The two main sponsors are Bud Light and Taco Bell– two items that probably aren’t much in demand in trendy SoBe. (Perhaps this fest will help them make inroads. “Put down that Pellegrino, yo! I got a case of Bud Light!” “You’re right,” says the gorgeous Czech model to her Brazilian companion. “Bud Light goes much better with the… what do you call them… take-o’s?”)

Every time someone announces a new festival on U.S. soil, we wonder, “Do they think this will be the festival that supplants Montreal?” Will this be the American comedy festival that is a combination of consumer-friendly, industry-friendly and comic-friendly. We shall see. So far, though, it doesn’t appear to be this one.

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