le Petomane on the Sopranos?

by Brian McKim & Traci Skene on May 6th, 2007

There’s a chance… and we are told that it is a chance and nothing more… that, on tonight’s episode of The Sopranos, as Tony and son A.J. are watching the telly, for a fleeting moment, “le Petomane,” the excellent (award-winning) short film directed by erstwhile SHECKYmagazine.com columnist Steve Ochs (Ask Steeves), will appear on the screen. The screen that the fictional Sopranos characters are watching, that is. (Purchase le Petomane here.)

It is product placement at its finest! (Ochs and wife Julie are principals at Hero Product Placement, a firm that specializes in getting products into films.)

Ochs urges caution:

In the product placement game, we rarely, if ever, let our clients know in advance of a broadcast whether they should expect to see their product or not-– and we NEVER attempt to predict how it will show up IF it shows up. So, understand that the possibility of total invisibility exists. However, we are told it will be onscreen so let’s just see, shall we?.

We shall!