YouTube… all growed up

by Brian McKim & Traci Skene on August 7th, 2007

This NYT article explains exactly what it is the folks at TheDailyReel.com hope to do:

This month, The Daily Reel, a Web site devoted to online filmmakers and Internet video, introduced a social networking section called ReeledIn. Membership is free and open, although the site’s creators intend to reach a more specific audience than the masses on powerhouse sites like MySpace and YouTube.

Daily Reel chief Jeff Stern gets to the heart of the distinction between his site and other, seemingly similar sites: “Most online video sites are targeted to watchers. Our audience is the activists, the doers.”

The site’s main goal is to help users meet other content creators who are at least semi-serious about their videos-— and to help improve, and legitimize, their work.