Tough choices in Vegas

by Brian McKim & Traci Skene on August 4th, 2010

From a Sahara Hotel & Casino’s Facebook update:

Sahara Hotel & Casino Sahara’s spreading the summer love by extending its $39 weekend room rates promotion now through Labor Day! Select the “Spread the Summer Love” tab at the top of our page, book a stay + receive 1 free show ticket or roller coaster ride pass with every reservation!
20 hours ago

The folks staying at the Sahara have such a dilemma: Should I go on “Speed– The Ride” for 45 seconds… or should I go see Jay Black, Tina Giorgi and Anton Shuford do standup comedy for an hour and fifteen?

Only in Las Vegas is one faced with such choices. Have the folks in the desert elevated the state of roller coaster art to such a high level… or have they downgraded the level of standup to such a low one… that a choice like this one makes some sort of marketing sense?

Sadly, some folks will choose the roller coaster.